por Artificial Intelligence (AI) is a word that is on everyone’s lips today. We can understand AI as the discipline that deals with creating models that aim to imitate our ability to reason when solving a problem. But where is artificial intelligence applied? Do you know in which areas artificial intelligence is applied? In this post, we review the most common uses of AI and its potential in certain professional areas.
Digital marketing
Personalized recommendations are key to improving conversion rates in any campaign. This is confirmed by the Content Experience Report, which states that it can increase the probability of the user consuming more content by 60% than when general recommendations are suggested.
There are platforms for content marketing that use Artificial Intelligence to personalize the content experience and streamline the sales process. In this way, you can know each potential client more accurately and predict what type of content and areas may interest them most. Platforms such as Uberflip, Hubspot or Storychief stand out.
Education
Education professionals have begun to use Artificial Intelligence tools to evaluate students’ skills and shortcomings, create personalized learning materials and carry out complex tasks in a short time, such as evaluating written tests. One of the main objectives of AI in education is to empower students with Crowdsourcing Learninga collaborative technique used to reach a common goal.
Investigation
AI models like Iris search complex documents and provide related material by searching the length and breadth of the Internet. It generally does so at higher speeds than the Google search engine, so this is also one of the places where artificial intelligence is applied.
The solution is ideal for carrying out studies on certain subjects, thus obtaining all the possible information on any subject published on the Internet in a short time. At the moment, much of the information is focused on content in English.
voice assistants
This is one of the most used contexts where artificial intelligence is applied. It is common for you to know Siri, Alexa or Cortana at home, since they have become tools that make our daily lives easier. Voice assistants are defined as software that is built on Artificial Intelligence and does so through a system called machine learning.
Assistants are able to capture voice commands and then understand them, analyze them and generate an effect related to the guideline that has been previously provided. We can find them, for example, in smart speakers, smartphonesappliances, automobiles or operating systems.
Video on demand (VoD)
Inevitably, artificial intelligence has also broken into platforms where we spend hours and hours daily, here we also have a context where artificial intelligence is applied recurrently. HBO, Amazon Prime, Disney+ or Netflix are some of the video on demand media that you surely have at home.
Personalizing movie recommendations It is a classic on these platforms. Netflix uses the viewing history of other users with similar tastes to recommend what you might like.
Autogeneration and customization of thumbnails It is a procedure that platforms use so that the small images of the catalog contents that we see are as close to our preferences as possible and thus increase the probability that we click on them.
We have covered some of the most interesting functions of Artificial Intelligence. Now that you know where artificial intelligence is applied, it is time for you to become a creator of these models.
If you want to delve deeper into the world of AI and learn how to use artificial intelligence, in the Big Data, Artificial Intelligence & Machine Learning Bootcamp Will you be able to do it. You will learn programming languages, methodologies, tools and practical applications from scratch in just 9 months. Sign up and control the technology of the present.