por Content is the most important part of SEO. Being able to give users exactly what they are looking for is the priority and is a determining factor that search engines like Google use to position content. For this It is important to know the reaction of SEO content, so that you can create the content that you know will have the traffic you are looking for.
SEO content writing
To write SEO content you must have two objectives in mind, the user and Google. When you think of the user must think about giving them quality contentthat is easy to read and understand and that is according to the needs of each one.
When you think of Google, what you should think about is that it can be read through their bots and that they can understand it.
Inverted pyramid model
To start writing SEO content, there is a basic model that is usually followed: this is the inverted pyramid model.
It is a model for writing SEO content that aims to go from the most general to the most specific.
The general or generic content aims to open the topics to users; they are usually content that has general keywords from which other questions can be separated.
For example, if we show content that introduces SEO, we could specify what SEO is and why I should be interested in SEO. From here it is specified; Some examples could be 5 tools for SEO or the best SEO strategies 2022. You always have to give users context and link the different contents to improve the navigability of the page.
Once you have your introduction, you can start to see what factors you should include in your content in order to position or help positioning.
Important factors
Keywords
When you start doing SEO content writing, you will realize that most of content is created around a keyword. You should always position unique keywords for each new content you make, to avoid making mistakes such as cannibalization.
When you are writing SEO content, you should think that your keyword should appear in your content around 0.5% and 1% of the total content.. You should not go beyond this range, if you go too far above you can incur something called over-optimization or keyword stuffing and Google may be penalized.
Another factor that you should take into account with The keyword is that you should ideally add it in the title of your content, in the meta description, in the first 10% of your content, in one of the h2, h3 or h4 headings and in the Alt text of some of the images. If you can include it in the URL it is also ideal, but the important thing about URLs is to take care of the length, rather than adding the keyword.
Text size
The size of the text of the content you are creating is closely linked to what is working and positioning for that keyword. Here It is important to assign search intent to keywords to determine how long our content should be.
There are tools like Semrush that allow you to create a content template and this will show you the ideal content length for your keyword based on the top 10 Google results.
Linked
Do you remember that at the beginning we talked to you about the two objectives, the user and Google? This is one of the factors that helps Google understand your content and read it more easily.and. When you write SEO content, ideally you want to link to other parts of your website. You must also link to at least one external page.
You should always do it taking care of the naturalness of the text so that it does not feel like a forced link.
Query resolution
When you write SEO content you are trying to give a response to your users. Ideally, the answer should be in the first half of the post, to give the user what they need quickly.and not force him to search within your content for what he needs.
Multimedia
It is essential thatand include multimedia resources in your poststhis adds value, both for Google and for the user.
Are you interested in knowing more?
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