por Google Analytics remains one of the most used free digital analytics tools in the world. We show you the structure of Google Analytics so you can understand how it works and how to read data from it.
Google Analytics Structure
The platform of Google Analytics It has 3 levels that are structured as follows:
Account > Property > View.
Each of these levels has a specific function and characteristics within the Google Analytics structure.
Account
The account is the highest level of the Google Analytics structure. In order to access the services and reports that the platform gives you, you must have, at least, a registered account.
One of the advantages of Google Analytics and one reason why the tool is very attractive is because it allows you to enter up to 100 different projects in the same account, which can be very valuable for some users.
You can also make an account for each project if you wish this way.
Property
The property within the Google Analytics structure is what you track. They are websites, mobile applications, services, etc.
When you enter a property into an account, Google Analytics automatically generates a unique tracking code for that property.
That code must be added to the page code, where tracking will be activated once the Google Analytics code is put in the website source code.
View
Views are the last part of the Google Analytics structure. They are defined views that come out of the properties. You can have one view with all the necessary data or multiple views with the data you think is important.
Views are, to a certain extent, a way to segment the information you receive from Google Analytics. For example, you can have an overview, a cookies that divide you by geographic location, others that exclude some data or links, etc. It will depend on your needs what types of data you will want to have and what you will not.
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