por The area of Digital Marketing is one of the areas with the least unemployment in Spain. Perhaps that is why you want to enter this professional sector and also because of its high salaries, although it is true that remuneration varies depending on the position you occupy. In this post, we will tell you what the salary of a Digital Marketing professional is and their different specializations.
Functions of a Digital Marketing professional
A Digital Marketing Profile You have to know and use the available tools to be able to apply concrete actions in favor of the set objectives, optimize campaigns to achieve better results, analyze the information and adjust expenses.
His work could be summarized in the philosophy of trial and error. Therefore, it is essential for a Digital Marketing professional. develop analytical and strategic capacity.
What is the salary of a Digital Marketing professional?
Now that you know what functions a Digital Marketing profile has, we are going to share with you what the salary of a Digital Marketing professional is in Spain. The information that will be presented is based on the latest Digital Remuneration report conducted by Michael Page for digital marketing salaries.
It must be clear that the remuneration for these positions It varies depending on years of experience and more factors such as the following:
More salary:
Large company in staff or billing, or startups with great projection. Business with international reach favors digital marketing salaries. Requirement of many years of experience (>10). Very competitive or complex business sector (insurance, tourism, ecommerce…). High level of responsibility / level of impact on business. Dependents. 24 hour availability.
Less salary:
Small company does not favor digital marketing salaries. Local businesses. Requires little experience. Little impact on the business. No people in charge for marketing positions.
Among the highest salaries in this sector are those of Marketing Manager and those of Chief Marketing Officer (CMO), that for a junior profile, the average salary is between €40,000 and €50,000 per year and that can go up to €80,000 if you have more than 6 years of experience.
In positions with fewer responsibilities are those of Community Manager (CM), whose salary ranges between €20,000 and €28,000 annually if you have less than 3 years of experience. A figure that, however, can grow up to €50,000 if you have a senior profile.
Along these lines, follows the position of SEO positioning expert, in which their average annual remuneration is between €20,000 and €30,000 for a junior professional and for someone who has more than 6 years of experience It can reach €60,000.
The Different Specializations in Digital Marketing
Some of the marketing positions or specializations are:
Marketing Manager
This is the marketing director, the highest representative, in marketing matters, in an agency. You will depend on the decisions of the CEO (executive director) and the COO (director of operations), but you will have complete independence in making decisions on matters related to your position.
Its main functions consist of coordinate the marketing department, the global strategy, the brand/agency strategy, obtaining new clients, recruiting new professionals and general planning. This professional has a good digital marketing salary.
Chief Marketing Officer (CMO)
It is a disintegration of the Marketing Manager that is gaining more and more weight. Is about a professional of a more operational nature, who complements the functions of the first and that must be up to date with the implementation of the different actions to comply with the strategies and objectives proposed in the marketing plan. This professional has a good digital marketing salary.
A community manager Is the person who manage social networks, day to day, comments and messages, and also assesses the strategy for the different projects and is another of the marketing positions.
You must know perfectly the people you address every day, as well as control the different social media managers to streamline your work as much as possible and be up to date on the latest news from the different channels to act as soon as possible and improve your work. . They also prepare reports and may manage social media campaigns.
SEO positioning expert
An SEO Expert is a professional who focuses on positioning in web search engines, analyzing the pages of its clients to determine what changes, strategies and measures must be carried out to improve it and obtain a greater volume of traffic through visits from the SERPs of search engines such as Google. This professional has a good digital marketing salary.
We have explained what the salary of a Digital Marketing professional is, the functions they perform and the different specializations they have.
Where to continue?
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