por We know that ecommerce is an industry that has been growing in recent years, but, like everything, it has its pros and cons. In this post, we tell you what the advantages and disadvantages of ecommerce are.
Advantages and disadvantages of ecommerce
There are several ecommerce advantages and disadvantages, some more obvious than others, about selling and doing business online. The ideal is to understand the advantages and disadvantages of ecommerce and then we explain them to you.
Advantages
Time
The first advantage of ecommerce is the fact that no schedules are needed. Compared to a physical store where you have to go at a certain time to open the store, online stores serve and are accessible to users at any time and you attend to orders when necessary.
Infinite client
One of the significant advantages is thatand you have a potentially infinite customer. While a physical store has the limitations of the location and space it is in, An online store, if the server allows it, can serve thousands of people.
Scalable
The growth of an online store is almost infinite. As in the previous point, you can make a physical store as big as you want, but you are still limited by space and resources. With an online store you can buy increasingly larger server space and expand as the store’s needs require it..
Possible lower costs
Starting an online store, in theory, can be easier and cheaper compared to a traditional business. While in a physical store you need the costs of the space plus the people who work, the merchandise that you must have at all times…, in an online store you only have to pay for the space and the necessary technology. In comparison, this is much cheaper than a physical store.
This does not mean that creating an online store is still an investment, but it is an easier investment to make..
User traceability and experience personalization
Among the advantages and disadvantages of ecommerce, this is one of the greatest advantages we can have. Being able to know which users have accessed it and acquire purchase and sale data that allows you to carry out marketing campaigns for the specific needs of users is a great positive point. You can also guide and personalize each step your user takes through your store, guiding them to make the decisions you want.
Disadvantages
Purchase distrust
Consumers do not usually make the purchase decision on the spot if they do not know the page first. Of the ecommerce disadvantages, this is one of the biggest, since People do not feel very safe, especially older adults, in putting their data online. If you cannot generate trust with the user, you will not be able to start a purchasing process.
sensory experience
For many people, going to a physical store is a complete experience, which is something that cannot be had in ecommerce.. In ecommerce, sensory experiences are lost, from the experience of the store and being with the people who sell, they have an experience with the products.
For example, you can buy a perfume, but what does it smell like? How do I know if I like it? In ecommerce you must think about how to sell products of this type only by showing the user, which is why photos and videos are so important.
Public with internet access
It may be very obvious, but sometimes it is not so obvious. You need the people in your target audience to have access to the internet. It may seem strange to say it, because many think that everyone has access to the internet, but there are places where there is no internet. You have to think about how to sell depending on the country and area.
Generate visibility
This is the step that people usually fail at. In order to create an online store, you have to understand that it is necessary to carry out marketing campaigns or no one visits your store.. It is a disadvantages of e commerce in points compared to physical stores that, despite not doing marketing, if you have it in a good place people will enter. On your page, if people don’t know you, they won’t buy.
Keep learning
You already know the advantages and disadvantages of ecommerce, but do you want to know how to start an ecommerce? In our Digital Marketing and Data Analysis Bootcamp We will give you all the tools you need to enter this industry with the help of professionals. Sign up now!