por Knowing what in-app messages are is as important as knowing other types of notifications for a website or mobile application, such as push up notifications. This is one of the elements that will allow you to reach all users and generate more traffic and income thanks to these notifications.
However, Do you want to know what in-app messages are? We invite you to continue reading this article so that you get the most out of it and achieve all your objectives.
What are in-app messages?
In-app messages are characteristic elements of the graphical interface of an application for the interactivity of a user with the brand.. In-app notifications differ from push-up notifications, since the latter appear even if the user is not within the application experience interface. Meanwhile, for an in-app message, the app will notify you of all updates, movements and notices within it.
Be careful with in-app messages
Now, one of the most relevant properties of in-app messages is that they must be treated with special care, since today the most important browsers are tracking the pop-up notifications that appear within applications, since many of them are may be considered spam.
Therefore, they affect the positioning of the website, products and brand in general. Therefore, moderate and recommended use should be made, since if its use is abused there is a possibility that traffic will decrease and positioning problems will be generated.
Examples of in-app messages
Some of the examples of in-app messages most frequently created by digital marketing experts are carried out to fulfill specific tasks that are required by the user or the brand to understand the movements and needs of customers.
Some in-app messages that can be used fulfill the following functions:
To know the location of the users, an in-app message can be established that requests to activate the user’s location through the app. An in-app window can also be used to obtain a rating for a service or product offered by the application owner. Surely you have come across this type of windows in applications such as Uber, Glovo or Rappi, among other applications where you must rate the service provider or the products offered. Another possible use of in-app messages is the referral option, which is also established in the applications that we mentioned a moment ago. To refer a friend, you can position a button with an invitation link.
In-app messages are reflected as follows:
Keep studying with
Although thanks to this article you have learned what in-app messages are and why it is so important to integrate them into your platforms, there is still much to learn to have a good development of Growth Hacking programs. Therefore, we recommend that you enroll in the intensive training of Digital Marketing and Data Analysis. Enter to request information and. Discover how to boost your career!