por When you switch to Google Analytics 4 the first thing you will notice is the difference between the structure of Universal Analytics and Google Analytics 4. To start, you no longer have views, you only have data streams. In this post, we talk to you about what they are data streamsso that you don’t feel so lost when starting with this new tool.
What are data streams?
Data streams They are sources of information that feed the property of Google Analytics. You can configure data streams for your website, an Android or iOS app, or you can simply use them to compare and consolidate user behavior across different platforms.
In Google Analytics there was a property for each of the ways of collecting data and the views and filters were used to generate the final reports and configure the data to be collected.
But all you are data streams is different. Google Analytics 4 removed views so one property contains different data streamswhich generate reports that you can filter to get exactly what you need.
Universal Analytics vs Google Analytics 4
The main difference between Google Analytics views and data streams in Google Analytics 4 it is the structure and the name.
In Google Analytics 4 you have the option to contain the different platforms that users can use in the same property, unlike Google Analytics, where you must create different properties for each of the platforms and devices.
This way of organization is created thinking about being able to see and compare all users within the different platforms to obtain a more generalized view of what is happening on the page.. This can lead to counting users more than once, which may not be ideal, depending on the way your website is set up.
Tracking metrics
What they are data streams Google Analytics brings with it different advantages for all marketers. One of these advantages is the metrics that are configured within the tool from the first moment.
For the data streams of websites, Google Analytics 4 will have set up key tracking metrics and you should not configure anything unnecessarily.
Some of these metrics are:
Page views
Page views allow you to see how often users visit specific pages within your website. These can help you verify which pages you should change to get the results you are looking for.
This is a metric that you cannot turn off in the interface and it will always be collecting data.
Behavior
One of the basic metrics that allows us to see to understand what they are data streams They are the behaviors and interactions within the users’ page. One of these behaviors is scroll; by which we mean the action of going down the page. This behavior allows you to verify what content is losing users and when it is doing so.
downloads
Another metric that is often important to track is downloads. Tracking the most downloaded content can give you an idea of what type of content your users are interested in. Additionally, if users are specifically downloading content, you can put a paid flag or upload paid content of that type that may be interesting to them.
Links
The links outbound They are usually very important, as they allow you to see how users leave your page. It also allows you to see which links are grabbing your users’ attention.
This can help you make paid affiliations with pages or social networks.
Searches
It allows you to follow the words most used by your users within your website or the things they have searched for the most. This also gives you an idea of exactly what users want to see and what type of content you should generate.
Stay with us
If you want to learn more about this tool and the different changes that have occurred with the new Google functions and how you can use them to improve your website, then start with our bDigital Marketing and Data Analysis ootcamp. Come in and ask how marketing will change your life!