por The types of advertising posters They can be divided according to their purpose, content or size. In turn, within this division we find other more specific subtypes. Advertising is a key element in any type of organization, and advertising posters are one of the best communication tools to convey messages.
Although many define the different types of billboards as mass media, it is more a tool to convey thoughts and ideas.
The main objective of the advertising poster will always be to inform, but depending on the specific idea that you want to convey, it can be classified in various ways. A first classification is based on its purpose and based on it there are two types: informative or commercial and educational. But this is not the only classification, since advertising posters can also be classified according to their content and their size.
Classification of poster types
According to its purpose
Informative or commercial
This is the type of poster designed to inform the public about a specific event or about the launch of a new product or service; even to share with the audience the benefits of the brand being advertised. This type of resource must offer the user the necessary information so that they become interested in what is being promoted.
Informative advertising posters must have a specific structure so that they can be considered complete: they must contain a main message, a slogan, an image and the legal terms.
Even so, this type of poster can also be presented with only text, although in this case it will be necessary to use a suitable typology with a contrasting background.
Training
This type of poster, unlike the informative one, does not aim to sell a product or service. These are often used as a means to invite the audience to become aware of certain topics.
This includes posters whose purpose is to create health or cleanliness habits in cleaning people, as well as those of order or safety. The sectors that usually make use of educational posters are education, politics, non-profit organizations and the health sector.
In this type of posters, images play a much more important role than text. In fact, they seek to create impact with them. For this reason, the message is usually expressed not in words, but with a graphic that generates emotions and makes the idea that is to be conveyed much clearer.
According to its content
Show poster
This is one of the most used types of posters. The posters of shows have some subtypes and the most popular are those of cinema and concerts, to a lesser extent those of theater and circus. Of the named varieties, the only one that is still widely used is the cinematographic one.
Concert posters are also frequently used. However, many times their use ends up being outlawed, since they are generally pasted in prohibited places.
In the case of circus posters, they are usually limited to the vicinity of where the show will take place. And the same thing happens with theater ones, which in this case are usually reserved for the façades of the venue itself.
Political advertising poster
These posters were born during the time of the great war conflicts that were experienced in Europe since the beginning of the last century. It was from these events that what is known today as a political or propaganda poster was born.
However, at present it is a type of poster that is reserved for electoral campaigns or referendums. But unlike the war years, now the content of these posters is regulated.
Fashion poster
This is another of the most used posters today. It is a material with a very well-defined content, which is frequently used by the big brands in the world of fashion and by important chain stores.
The main element in this type of poster is the image of a model next to the advertiser’s logo or a slogan that is usually very short.
Beauty and hygiene poster
This advertising poster is characterized because it highlights hygiene and beauty products such as perfumes, creams and other items. They are usually used for the launch of new products or as promotion for renowned lines.
They are also a widely used resource to promote products in specific seasons of the year. Therefore, they are usually very common on relevant dates such as Christmas, Three Kings Day and Valentine’s Day. As in the case of fashion, it is used by big brands.
corporate poster
This variant is related to large corporations, whether in sectors such as banking, electrical, industrial, among others. Most of the time they are used to advertise a brand in a general way. However, they can also be used to launch some type of new product or service.
Institutional campaign poster
In this case, these posters are related to Public Administrations, organizations and NGOs. They are usually used for campaigns aimed at a general public.
In these cases, a thoughtful reaction from the audience is expected, since the objective is usually to raise awareness about a particular topic. These posters promote topics that have to do with safety, accident prevention, health, ecology, among others.
According to your size
Advertising signs can also vary depending on their size. The choice between one or the other will depend directly on the place where it will be placed.
But also of the distance in which the people who will observe it will be. These two elements are key to determining the dimensions of the poster. These can be:
70 x 100 centimeters (the most common size).
50 x 70 centimeters.
35 x 50 centimeters.
These measures are not mandatory. However, they are usually the most widely used, and therefore the most recommended, since they are designed based on the commercial measurements of the paper. In this way, all resources are used, avoiding waste of ink, paper and time.
References
Master in Marketing and Advertising. Advertising design classes. Recovered from uovirtual.com.
Malalana, A. Iconographic documents. 3. The advertising poster. CEU San Pablo University. Spain.