por If you are part of the technological data analysis sector, you have probably wondered what the difference is between Big Data and Business Intelligence, as they are very popular and prominent concepts thanks to their functionalities.
To understand this differentiation, you must know that every day, we are surrounded by data. It is estimated that only last year there were 44 zettabytes of digital information worldwide.
That number is not surprising, considering that, in 1 minute, in Internet:
500 hours of video are uploaded to Youtube.
The users of WhatsApp They send 41,666,6667 million messages.
amazon sends 6,659 packages.
The users of Facebook They share 150,000 messages.
1,388,889 calls are made from mobile devices.
Users spend around 1,000,000 USD in online purchases
Tik Tok It is installed 2,704 times
It is clear that data is everywhere. But that is not enough. Companies and specialists must be able to analyze all these traces and extract relevant information based on them. How can companies take advantage of all this information? For this there must be a synergy between the data and the tools to analyze it, that is where Big Data and Business Intelligence come into the picture.
What is the big data?
To talk about the differences between the elements of Big Data and Business Intelligence, the definition of each one must first be explained, therefore, we must, Big Data stands out as a large data set. It is also the result of the need to manage and analyze information and make viable the possibility of taking advantage of it.
Big Data is on everyone’s lips, as is Business Intelligence. It is an area that is constantly growing and every day both the demand from companies for expert professionals in this field and the interest on the part of people to specialize in this area increases.
What is Business Intelligence?
The differentiation of Big Data and Business Intelligence addresses another side of the coin, that is, the second of these components. Thus, Business Intelligence, also known as Business Intelligence or BI. Business Intelligence is the set of strategies and applications focused on the administration and creation of knowledge, through data analysis.
Basically, Business Intelligence exists to help your company make strategic decisions based purely on data, which can be found within the paradigm of Big Data and Business Intelligence.
What is the difference between Big Data and Business Intelligence?
The difference between Big Data and Business Intelligence lies in the fact that while Big Data is intrinsically made up of data of great variety and volume that are processed at great speed, the objective of Business Intelligence (BI) is to take action and collect the data, analyze it in order to optimize business decisions.
Both concepts also differ in terms of volume, the origin and nature of the information, aspect you should know as a Big Data analyst.
Another difference between Big Data and Business Intelligence is that the second, «includes applications, infrastructure and tools, as well as best practices that allow access and analysis of information to improve and optimize decisions and performance» and the Big Data «applies to data sets whose size or type exceeds the ability of traditional relational databases to capture, manage and process the data with low latency. And it has one or more of the following characteristics: high volume, high speed or high variety.
So, it is understood that although these concepts of
So, it is understood that although these concepts are closely related, the difference in their approaches and objectives allows us to raise the idea of Business Intelligence VS Big Dataunderstanding that each tool can be more useful than the other, depending on the context and your needs as a Big Data analyst.
are closely related, the difference in their approaches and objectives allows us to raise the idea of Business Intelligence VS Big Dataunderstanding that each tool can be more useful than the other, depending on the context and your needs as a Big Data analyst.
Who can work in Big Data and who in Business Intelligence?
The Big Data Professional has a focused profile in data analysis purely said. The Big Data area has job opportunities focused on Data Analyst, Chief Data Officer, Big Data Developer or Engineer, as well as Data Scientist with all its disciplines: Machine Learning, Data Mining, Deep Learning, NLP. You could also hold any position in the areas of Business Development, Statistics, or Management, with the Business Intelligence.
Business Intelligence (BI) is an area where it is more common to find (although not exclusively) Digital Marketing professionals with an emphasis on digital analytics; with the use of tools such as Tableau and Google Data Studio for its large number of data ingestion options, its simplicity and interface, and how powerful it is to see the status of your company, e-commerce site, etc.
Learn about Big Data and Business Intelligence
Despite their differences, the “disciplines” of Big Data and Business Intelligence They have the main objective of improving your life and day-to-day work. If you want to become a Big Data expert or have a Marketing profile and want to enhance your skills in digital analytics, orjoin our Digital Marketing and Data Analysis Bootcamp and become a T-Shaped Marketer focused on data analysis. Become a Big Data analyst with us.