por Knowing how to write content for SEO is essential to obtain good positioning. But it is one thing to know and understand the theory and another thing to translate it into practice. In this post, we give you an example of SEO content writing and tips so you can create the best content for your page.
Before starting, it is important to tell you that we will be using WordPress for the example, where we will have activated a plugin SEO called rank math. This is a plugin which will guide you through the writing process and allows you to check SEO factors as you write. There are countless plugins for the different CMS that can help you, Here we are only going to give an example and you can adjust it to what you need.
SEO Content Writing Example
Before writing
The first step to start writing content is to do keyword research or a keyword research. We will use Semrush to do it. For the SEO content writing example, we are going to write about SEO tools.
Once we have the search results, we look at the search volume of the words and look for the ideal one for our content.
We see that some of the best ranked words are the previous ones and, to encompass them all, we decide that our keyword will be best free SEO tools. When we have our word, we will carry out a content template; In Semrush you can do it directly, but there are several tools that can help you.
You can also manually review the top Google results and check trends.
We can see the first results for our keyword and start guiding ourselves with this.
When Semrsuh gives us the results, we can now create our content.
Here they give us the words that must be added to the content to push it.
we will take answer the public, Screaming Frog, Google Search Console, Google Analytics and keyword research. These will be the tools we are going to write about.
Write the text
Let’s go to WordPress to show the example of writing structured SEO content.
We start by putting the chosen keyword in our title; In this case, our keyword was Best free SEO tools. Ideally, the keyword should also be found in one of the page headers.
It is important when creating SEO content to follow the hierarchy of the page, putting the headings in order.
In the case of Rank Math in WordPress, he plugin It guides us regarding what we should add to our content to make it more valuable and gives us an overall score of the content as we write. The good thing about plugins is that they give you recommendations to improve.
Following the recommendations, you will have to adjust the text and you will have the content.
Factors to take into account
There are three factors that you should take into account before starting to write as in the SEO content writing example:
The first is the tone you are going to use, not only for the different content that you are going to create, since your website in general must have a tone. It can be formal, informal, academic, etc. The idea is to follow the same current in this sense.
The user will always be the most important thing. You must think about your audience and what they would like to see. Also By thinking about your target audience you can set your tone more easily.
And always, as a golden ruleyou must have quality sources of information to be able to contrast the contents and provide the best content to your users.
Content structure
It is important to follow the structure that SEO-optimized writing should have. It begins with a short introduction to the topic that is going to be discussed, the answer to the users question should be in the first 20% of the content, after that everything is considered extra content and lastly you can put some kind of closure.
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