por He purple It lies between red and blue, very similar to violet. The meaning and psychology of purple or lilac color is highly associated with nobility, luxury, magic, spirituality, creativity, dignity or even royalty. A contemporary example is the invitations that were delivered to celebrate the coronation of Queen Elizabeth II on June 2, 1953.
Purple was an extremely difficult color to come by, so garments with this pigment were reserved for individuals with great privileges such as emperors or high-ranking religious figures. In the Catholic Church, purple is commonly used by bishops to symbolize piety.
Spirituality, intuition, intellectuality, independence, creativity, wisdom, royalty, nobility, wealth, sensitivity, passion, love, dignity, ingenuity, sensitivity, are some of the characteristics attributed to this color.
People who are attracted to this color have an aura of mystery. For this reason, it is often the preferred color of artists, who like to consider themselves unconventional.
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The meaning of the color purple
The color purple is a deep, dark, bluish-purple color and whose name refers to the color of blackberries. It is not until the fifteenth century when it is given this name in Spanish.
Currently the color can symbolize magic, spirituality, creativity, dignity or even royalty. Its variations also give difference to its representations: the lighter purples are associated with the romantic and light, while the darker ones with intellectuality and dignity.
However, it also has negative connotations such as decadence, pomposity and arrogance or arrogance.
in the deep me
This color is related to imagination and spirituality. It stimulates the imagination and inspires high ideals. It is an introspective color that allows us to get in touch with our deepest thoughts.
Purple helps those who are looking for the meaning of life or spiritual satisfaction, expands our awareness of the environment and connects us with a higher consciousness. For this reason it is associated with the soul and philosophers are often drawn to it.
In addition, it is a liturgical color that represents spiritual preparation, which is why it is used in times like Advent and Lent. Just as it also represents atonement, repentance, being generally used in all penitential acts.
As a cultural symbol
As a cultural symbol, it represents the future, imagination and dreams while spiritually calming the emotions.
It inspires and expands psychic ability and intellectual enlightenment while keeping us grounded. It is related to the world of fantasies, as a need to escape from the mundane of life. It is the dreamer escaping from reality.
The color purple is associated with royalty and nobility, creating the impression of luxury, wealth, and extravagance. Those who like purple have power. Color has a richness that makes it command respect.
The cultural meaning of this color varies, for example in Catholicism it represents mourning and death, in Europe royalty, in Japan wealth, in Brazil death and mourning, in India pain and comfort, in the East wealth and in the West royalty, spirituality, wealth, fame, high positions of authority and military honor.
On emotions and feelings
Purple promotes the harmony of the mind and emotions, contributes to balance, mental stability, peace of mind, the link between the spiritual and physical worlds, between thought and action. Purple is a support in the practice of meditation.
The color purple inspires selfless and unconditional love, free from the ego, encouraging sensitivity and compassion. It means loyalty, well-being, success and wisdom.
Purple stimulates brain activity that we use when solving problems. If overused, it can be associated with haughtiness and an artificial appearance. Purple, when used carefully, gives an air of mystery, wisdom and respect.
As inspiration or support
It encourages creative pursuits and inspiration and originality through creative projects.
Those who prefer purple like to be unique, individual and independent, not just one of the crowd. Artists, musicians, writers, poets and physicists have been inspired by purple, by its magic and mystery.
It suggests wealth and extravagance, fantasy and the world of dreams. Facilitates spiritual searches and personal enlightenment.
Purple is the color of the humanitarian, who uses his good sense to do good to others. Combining wisdom and power with sensitivity and humility.
Academic institutions often use shades of purple or violet when seeking to inspire intellectual thought and success.
Dark purple is associated with rights and power, which is why it has been worn by kings and queens for many years. On the other hand, a lighter shade of purple is associated with noble, whimsical, romantic and nostalgic feelings.
psychology of purple
If purple is your favorite color, it’s likely because of certain personality traits.
In turn, having this color as a preference highlights or reinforces some typical features. Next we will see a list of personality characteristics associated with the color purple. Do they look familiar to you?
The purple color represents:
Inspiration: Original ideas are created with purple, it can be used when we are looking for inspiration during a brainstorming session.
Imagination: Purple inspires creativity with intellect. It is stimulating in sleep activity.
Individuality: Purple is unconventional, individual and original. Those who prefer it hate copying others and like to do things their own way.
Spirituality: Purple helps us during prayer and meditation, to get in touch with our deep unconscious thoughts. Churches often use purple in their buildings and clothing.
purple color effects
Empathy: Compassion, affection and love towards humanity.
control of emotions: Purple is passionate, like red (the latter to privacy in intimate spaces).
respectable and distinguished: The darker shades of purple are particularly linked to the origins of the color when it was only accessible to royalty and the wealthy.
impractical: Those who prefer purple can be impractical, with their head in the clouds more than their feet on the ground. They tend to see life as they imagine it rather than as it really is.
Immature: Color can foster fantasy and an idealism that is difficult to achieve in real life in those who have it as their favorite color.
Dignity: Purple exudes a modest form of dignity that is attractive to others.
Cynicism: This is a negative side of purple.
The greatest need of those who like purple is emotional security and the need to create order and perfection in all areas of their lives, including the spiritual.
They also have a deep need to start and participate in humanitarian projects, helping others in need.
How to use the color purple in your life
Now that we know all this about the color purple, we can think of some ways to use it to improve our quality of life:
If you want to stimulate your imagination when writing, we suggest that you buy a notebook with a purple cover as well as use ink of the same color. This will allow your ideas to flow more easily.
Include the color purple in your home, either by painting a wall or hanging a picture where this color predominates.
This way you will demonstrate your passion and inspire respect from the guests. The color will also provide a feeling of relaxation and spirituality that will make it easier for you to practice activities such as yoga or artistic creation.
Wear purple clothes when you want to highlight your individuality or intellectuality at social events. It will help you give an image of success.
Too much purple can promote or aggravate depression in some people. It is a color that should be used with extreme caution and in small amounts by those vulnerable to depressive states.
Information of interest for companies
There are studies that have shown that color:
Increase brand awareness by up to 80%
Improve readership by up to 40%
Increase comprehension by 73%
It can be up to 85% the reason why people decide to buy a product.
Other interesting facts are:
Some brands are so closely associated with their colors that we recognize them even when company names are not visible.
It is very important for brands to be able to project their value. Marketers in general understand the need for consistency in color and design.
It’s also vital to move beyond the standard logo and tagline to take an approach that evokes emotion among potential customers across all marketing channels.
In business when using purple it is necessary to understand the traits, qualities and mood of the color as well as its psychological significance. The messages that color sends to customers can have a major impact on the success of the business.
It is often used by businesses that are in creative fields: designers, psychics, and cosmetics producers often use it.
In the service business, purple in marketing gives the idea of a premium quality service.
Purple is often connected to an 18-25 year old audience as the color is seen at these ages as sexy and rebellious, while innovative designers connect it with sophistication and power.
Preteen boys are drawn to purple along with other primary and secondary colors. These colors work well in products and marketing designed for this age group.
Purple is used to relax and calm. It is frequently seen in rejuvenating and beauty products. It is often used to demonstrate high quality or a superior product such as Cadbury chocolate or some cosmetic brands.
Physiologically, it sharpens people’s sense of beauty and their reaction to the most creative ideas.
Purple is a color that goes well with gold, turquoise, jade green, deep red, magenta, and yellow. When combined with orange it creates a unique contemporary look.
If you are looking to promote a product for its superior quality to the competition, purple is the ideal color to carry out your mission. The same if you want to promote a service related to aesthetics or personal beauty, such as cosmetic products or makeup services or facial and body care.
When combined with gold, it will give the impression of being exclusive and high-end, thus attracting customers who are willing to spend more to appropriate the image projected by your product or service.
Purple is ideal for promoting products aimed at young women or adolescents and children due to the attraction they generate among them. However, be careful not to use it too much, you can generate a negative impact by giving off an image of waste,…