por The parts of a brochure or brochure are those elements that compose it and make it functional. A brochure is a document whose function is to be a promotional text for a service or product.
This same format is also used to disseminate information on a specific topic. In a great tool, since its design makes it a text that captures attention quickly, and it is also easy to read. It is a very useful dissemination and promotion tool.
There are 3 types of brochures, whose structure is designed for different purposes: the diptych, which has two parts; the triptych, with three parts; and the quadriptych, which has 4 parts.
Main parts of the brochure
1- Design
This is the layout and layout of the images, graphics and texts contained in the brochure.
It is the first impression that the audience has of the product or service that you promote; This is why this element is so important.
The design includes the color palette used, the typography and style of the images, as well as the layout. This is the link between the graphic aspect and the content.
2- External titles
Outside headlines are the ones on the front page of the brochure. These contain the general theme of the document, and should be clear and specific.
They must be well highlighted, so that they attract attention and immediately attract the user.
3- Subtitles
These represent the subthemes that make up the general theme. They are inside the brochure, they divide the topic into several blocks.
Ideally, by reading these subheadings, the user has a complete idea of the information contained in the brochure. Your design should show unity and the hierarchy of subtopics.
In the example above you can see the subtitles where it says «Title to describe here».
4- Text
These are the content of the blocks corresponding to the subheadings and detail the information that the reader needs to have about the topic covered in the brochure.
The writing is an element of great importance in this element, since the writing style must be fresh and attractive to capture the attention of the user.
In the brochures, the information should be distributed starting with the simplest information, and then giving the most complex.
It is important to note that saturating the reader is not beneficial. So the simpler the better.
5- Images
They are all the images and graphics that are in the text. These images must be related to the general theme, since they are the graphic representation of it. In this sense, they are a great tool to attract the reader quickly.
It is necessary to choose images that are attractive as well as informative. It is not recommended to invade the brochure with images, but it is good to maintain a balance between image and text, so that together they reinforce the information provided.
6- Contact information
The contact information is probably the most important part of the brochure, since through it a person interested in what is offered will be able to contact the authors of the brochure.
7- Closing logo
It is not essential, but it usually makes a pleasant impression to include the logo of the company you are promoting at the end of the brochure.
This reminds the reader who is offering the service, as well as shows the corporation’s sense of identity.
References
Elements of a Brochure: What Makes an Effective Brochure? (2017) pdesas.org
Parts of a brochure. (2017) bizfluent.com
Brochure. (2017) smartdraw.com
3 key components to a good postcard/brochure design. (2011) tingalls.com
Parts of a brochure. (2012) groppeimprenta.com