por Facebook Ads is one of the most used advertising platforms, since it has some functions that help marketers improve their ads and have better positioning. In this post, we show you how to use the Facebook Ads Library to improve your ads and outperform your competition.
What is the ad library?
Before learning how to use the Facebook ad library it is important to know what it is. The ad library is a Facebook tool that allows you to see your competitors’ ads and, in general, the ads of all businesses that use Facebook Ads.
Through this tool you can see the images of the ads, the texts used, the formats, the time an ad will be on the air, the tests that have been done to determine which one works best, etc.
Initially, Facebook’s ad library was used to see the transparency of political ads and reduce accusations that Facebook intervened in political parties for money.
Now marketers use it to determine which is the best option to generate their campaigns, how much to bid and the best settings that will take them to better positions.
Use the Facebook Ads Library
There are several ways to use the Facebook Ads Library for your convenience. Here are a few, but always think about what is best for your campaigns and what works best for you.
Do a study of the competition
As we mentioned before, the main way the Facebook Ads Library is typically used is to review what the competition is doing and see what’s working and what’s not. This is one of the best ways to use it, because in addition to seeing your competitors, you can see how similar industries work and implement new strategies to improve your positions.
A/B testing
One of the biggest advantages of using the Facebook Ads Library is that it allows you to see the different versions of the same ad that different brands are using for testing.
These parts of A/B testing from other companies can give you an idea of what they are changing and why. You should analyze the important elements of the ads so you can know what they are changing.
Once you have the elements that have been changed, you can focus on seeing which of the tests was the most successful and implement some of the elements that they have put into practice.
See trends
Trends are one of the most important elements in marketing. Know exactly the style and the way in which users react positively When faced with different ads it is essential and using the Facebook ad library can give you this advantage.
By seeing how different brands’ ads evolve and change, you can get an idea of how ads evolve over time and what things are important to users now, so you can implement it without problems.
View messages
Seeing the tone and the way in which different brands intone and convey information to users is one of the best ways to use this functionality, since Through this you can see how users respond more positively and you can implement different strategies to your ads.
Do you want to know more?
Knowing how to use the Facebook ad library is a very important step to start generating successful campaigns. If you want to know other tricks and tools that you can use to get started with digital marketing, sign up for our Digital Marketing and Data Analysis Bootcamp. ¡Request more information today and become a professional with us!