por When we talk about online ads, we will often hear about keywords. These are the main element for most strategies that are implemented within search engines like Google. In this post, we show you how to identify keywords for Google Ads, so that you always have content that is relevant to you.
Identify keywords for Google Ads
There are different ways to identify keywords for Google Ads and, in general, for the other advertising tools. Some of them use external tools, such as Screaming Frog. In case you are using Google Ads, the tool has its own tool for searching and organizing keywords.
Begin
If you want to start identifying keywords for Google Ads using the tool that comes on the page, you first have to create an account. To do this, you just have to go to the Google Ads page and fill out the forms with the information it asks for.
Once you have your account, you must go to the tools and click on the keyword planner.
Look for
Identifying keywords in Google Ads using this platform is very simple. You have two options to search for keywords:
On the one hand, You can enter your website and the platform will automatically search for which words within your site can be added to your ads.
On the other hand, you can add or link to an external page that is in the first search positions. What the tool will do is take the important words that you can find within this site and give you information about them.
Among the information that you can find in the tool is:
Bid: The bid is the minimum and maximum value that you must set to be among the ad options that will be displayed. This method works like an auction, where the first places go to those who have offered the highest prices. The quality of the ads is also taken into account.
Average searches: The search average or monthly search volume will give you an estimate of how many times the keyword has been searched. If your account is new, the tool is less likely to give you a concrete result until you make an investment. This is an important element when identifying keywords for Google Ads.
Competitiveness: It shows you between high, medium or low what the competitiveness of each of the keywords is. Ideally, you should look for between medium and high so that you have more opportunities to be chosen. Although keep in mind that it also depends on the type of content or products you have; Anyone can do if they are specific enough.
What to keep in mind when looking for words?
When you are looking to identify keywords for Google Ads there are certain things you should keep in mind to get the results you want.
Think about your clients
In any situation, thinking about your clients is the first thing you should do. The search intent It is one of the most important elements of Google and being able to identify the way in which users try to reach you will give you an advantage.
One tip for identifying keywords for Google Ads is to not make it so specific. Very specific keywords can be a limitation; Always keep in mind the needs of your product.
Describe
When creating your keywords, a good idea is to use descriptive words, as this is a very popular way to search for keywords. Do not put windows computers, better put best windows computers. This is linked to the previous point about search intent.
Use multiple keywords
The idea is to appear as many times as necessary and, to achieve this, think about using multiple keywords that are related. This way, you can cover a broader spectrum without having to stop being specific.
Locations
Another good idea is to add the location of your product to the keyword. You should keep in mind that this is better when the users do not belong to your same location. If you plan to use local campaigns, it is best to avoid this.
Benefits of Google Ads Keyword Planner
There are some benefits to using the keyword planner in Google Ads, such as:
New words
It may seem obvious, but it is very true that being able to collect new keywords that have good search indexes It will be a great advantage. Additionally, the word planner gives you a recommendation of keywords that you can use.
Search volume
Another important part of using a planner is that it allows you to obtain estimates of the search volumes for each of the keywords, as we mentioned before.
Organize keywords
The tool allows you to organize the keywords that may be useful to you. You can filter them and Check exactly which ones interest you.
Do you want to learn more?
If you want to start in the world of digital marketingdon’t miss our Digital Marketing and Data Analysis Bootcamp. In this intensive training you will learn in a few months everything you need to know to enter and stand out in the labor market in this sector. Don’t hesitate to give your career a boost and request more information now!