por Have you ever used Excel formats? Do you know how Excel formats work and how they can help you? We recommend that you continue reading the following article, as we will tell you everything about this tool option of the Microsoft desktop application.
If you use this application as a spreadsheet to collect data from your digital strategies, organize it, and then analyze it, it is important that you learn what Excel formats consist of so you can integrate them into your projects.
Excel formats
Excel formats are one of the most important categories of tools in this spreadsheet. These tools are found in the home section of the application, in the styles section, as you can see in the following image:
Types of formats
There are several types of formats for each of the requirements that we need to format with our data. The types of formats in Excel are:
Conditional format
Conditional formatting is the first option or tool you will find in this section. Conditional formats will allow you to apply rules or conditions to identify values within cells that meet a certain condition or rulethrough different colors.
Like other options, there are several tasks you can perform with conditional formatting, as you will see in the following image:
Format as table
As a second option within the set of styles, the format tool as a table appears. This tool will allow you to add a specific format (with a set of colors, sizes and other styles) to all your data tables. There are several options, as evidenced in the following image:
Cell styles
Finally, another of the tools for the set of styles that we find is the cell styles option, with which you can modify the format of each of the cells. You can modify the size of the titles, headings, thematic cells and the number format, among others.
Tasks in the conditional formatting option
Now, one of the most interesting tools in Excel formats is conditional formats, which has a series of options to format each of the cells.
The options that you have been able to see and their corresponding usefulness are:
Rules to highlight cells, which are options to establish criteria to which, if met, Excel will give a certain style. These can be to determine which number is the largest or what a text contains. The rules for higher or lower values will establish conditions for when one percentage of the numbers is lower or higher than another. Data bars, although less used, allow you to color a cell depending on the data it stores. Color scales analyze how the data is distributed and paint it in three colors. Below you can see an example of this, where the highest values are green, the lowest are red and the middle are yellow.
Create a new formatting rule
To create a new formatting rule you can select this option from the drop-down window of the styles section. Here you can find different applications to create the rule and apply the formatting to the selected cells.
One of the most used, for example, is to use a formula that determines the cells to apply the format, since it is an option that will allow you to customize based on your needs.
Keep learning with
If you have come this far, you already know what Excel formats consist of and how you can configure them to take advantage of them in your work related to data analysis for marketers. However, Excel has many more features that you should know, therefore, We want to recommend the syllabus of our intensive Digital Marketing and Data Analysis Bootcamp training.
With your own methodology and a group of expert teachers in the sector, you can become a professional in the world in less than a year. What are you waiting for to start your path in digital strategies? Join our next edition!