por While browsing the internet, you have surely found copies that convert, that is, that generate sales, and others that do not. You can determine this by seeing what product you have recently purchased from digital brands and why you have done so. Ask yourself what attracted you: The comment that someone gave you about the product? The advertising around the product? The copy?, the pictures? In many cases, the main reason may be copies.
If these elements have been, it is because the writers have managed to fulfill the most important characteristics of a copy: that appeals to the user’s emotions and sensations, as well as their ego so that they feel important, and that is different from other advertising or products.
Now we will observe several examples of our considerations about copies that convert and copies not in the technology sector, which is one of the areas that has generated the most sales in recent years. Below, we bring you examples of the best-known brands: Apple, Google and Xiaomi.
Copies that convert
Among the examples that we bring you of the copies What they do in the technology sector is that we see these from the Apple company, which are selling us their mobile phones (the iPhone 11 and the iPhone 11 Pro) and the iPad. For each of these advertisements, we see that the copy It is clear, concise and, at the same time, fun.
For the iPhone 11 Pro, the word that most defines it is used: Pro. Therefore, all the features, such as cameras, screens and performance, are Pro. In turn, the step to follow is added, which is that of buying. In the same way, for the normal iPhone 11 we find a copy even simpler, but of course, which refers to its size, perfect to put anywhere. Finally, the new iPad is presented highlighting its differences with respect to a computer, which is a much larger and heavier element, the complete opposite of the iPad.
On the other hand, we find Google brand mobile phones, whose copy is being focusing (you’ll see why this word is so important) in the camera capabilities of your devices. As you can see, the 3 copies Those who advertise this phone have words or actions that have to do with photography and the camera, such as capture, photos or focusing. Each one of them also has a different attraction, the most special being that of capture the universe.
Copies that do not convert
Now is the chance to show you the copies that we consider do not convert. In this case, we see examples of the Xiaomi brand, with his smartphone My Note 10 Pro. The main error of this copy It doesn’t attract anyone. It only lists a bunch of features, which are often not understood, since not all users know about technology. Likewise, what is different is only determined by a phrase (start something big), which does not make any sense in relation to the particularities of the mobile.
Keep learning about copywriting
Now that we have presented these examples about copies who convert and others who don’t in the technology sector, you already know what practices and what characteristics you should reproduce and modify in your own copies for the projects you work on.
While this is important for your learning path, knowledge cannot stop here. Therefore, we recommend that you take a look at the agenda of our Digital Marketing and Data Analysis Bootcampthe intensive training in which we have a module focused on copywriting. Keep writing, keep selling!