7 junio, 2024

9 Advantages and Disadvantages of the Media

The media present both advantages as disadvantages. One of the main advantages is that they allow communication despite the distance. On the other hand, one of the disadvantages is that they are highly dependent on technology: if it fails, the media will collapse.

Two means of communication can be distinguished: the mass and the personal. The mass media are those that are responsible for transmitting information to a large part of the population.

They are helpful as they keep people up to date on current events. These are the newspaper, radio, television, social networks and other internet-based platforms.

For their part, personal means of communication are those that allow relationships to be established between smaller groups of individuals: family, friends, colleagues, peers, among others.

Some examples of these media are telephones, smartphones/cell phones and instant messaging applications.

Advantages of the media

Technology has revolutionized the way the media works. In fact, a branch of technology is responsible for the development of devices and programming aimed at improving communication and information systems.

This translates into a series of advantages that will be presented below.

1- Distance communication

The most obvious advantage of communication media is that they facilitate communication at a distance.

Thanks to electronic devices (phones, computers, tablets, among others) it is possible to talk in real time with people who are not in the same country.

2- They are immediate

Before there were electronic devices, distance communication was done through postal mail.

Between the issuance of the letter and the receipt of a response, a long time could pass, which made communication not particularly effective. However, thanks to advances in communication today, interaction at a distance can be immediate.

There are different types of platforms that make this type of communication possible. Social networks like Facebook and Twitter and applications like WhatsApp are some examples of these.

3- Distance study

Previously, distance courses could be taken by correspondence. However, the process could be tedious due to slow postal mail.

At present, information and communication technologies have favored distance study. In this way, students can stay at home while learning through various platforms, such as social networks.

4- Globalization

The media have increased the process of globalization. Distance communication has not only brought countries closer culturally, but has also made it possible to somewhat unify the world economy.

5- They are cheap

Once they have been developed, the means of communication are economical for their users.

For example, email and social networks do not have additional costs in addition to paying for the internet service. In any case, sending an email from Mexico to China is much cheaper than making a phone call.

6- Reduce the cultural gap

In addition to allowing the exchange of information quickly and efficiently, the means of communication have helped to eliminate linguistic, cultural and geographical barriers between different nations.

For example, these media allow people from different countries and cultures to come together to exchange ideas and learn more about each other’s culture. By doing this, the prejudices that could be held with respect to a society are reduced.

7- Advertising

The media are a way of promoting services and products. In this sense, they constitute an advantage in the area of ​​advertising and marketing.

8- Mass dissemination of information

Many means of communication are massive, such as radio, television and the newspaper. In this sense, they allow the dissemination of information quickly and effectively, reaching a large part of the population.

9- They entertain

The media, in addition to informing and training, have the function of entertainment. Before, the formats for entertainment were Sunday newspapers, television shows or magazines, and some radio programs.

These media have been expanded with the Internet, with thousands of portals like Youtube in which entertainment has taken the first position.

Disadvantages of the media

Although they offer multiple benefits, the media have a number of drawbacks. Below are some of these.

1- They depend on technology

The media depend directly on technology. This means that if technology collapses the media will do the same.

Because the technology is not perfect, it often has flaws. For example, social media platforms can crash when data transfer is excessive.

2- They create dependency

Human beings can develop dependence on the media. The cell phone is one of the most addictive technological devices in terms of communication.

3- They are not always reliable

Among the advantages of the media, the importance of its massive nature was mentioned. This characteristic can be negative if the information that is transmitted is not true.

Unverifiable information or information from unreliable sources is often disseminated on social networks, which can lead to problems.

4- Development cost

The use of the media is relatively inexpensive. However, its development is not. In fact, the cost of projects around information and communication technologies is usually very high.

5- Authorship problems

The media can bring legal problems, especially in relation to copyright. Once an author has uploaded original information to the internet, this information is prone to being plagiarized by other users.

6- Data not sent

If there are errors in the communication media system, it may be that the information is not sent from one user to another, interrupting the interaction between the interlocutors.

7- Mass manipulation

The media can be used to manipulate the masses. Those in charge of transmitting information through the mass media can distort the facts to make the people support or reject a certain idea.

8- Less face-to-face interaction

The existence of telephones, social networks, among others, means that people have less social interaction with the people around them every day. This is mainly observed in the younger members of the society.

9- They do not reach everyone equally

There are still many regions of the world in which their structure does not allow them to be at the level of other countries in terms of communication possibilities. They are places that can be isolated, increasing inequality and a cultural gap with respect to areas where they do have greater access.

In turn, the media can be restricted to criteria of regulation and censorship by governments, creating misinformation and confusion among its inhabitants.

References

Advantage & Disadvantage of the Different Types of Communication. Retrieved on October 13, 2017, from yourbusiness.azcentral.com Advantages and Disadvantages of Electronic Communication. Retrieved on October 13, 2017, from meammarketing.com Advantages and disadvantages of modern communication networks. Retrieved on October 13, 2017, from konfis.fl.kpi.ua Modern Modes of Communication: Pros and Cons. Retrieved on October 13, 2017, from likedin.com Some of the Advantages and Disadvantages of Communications. Retrieved on October 13, 2017, from story.com The Pros and Cons of Modern Communication. Retrieved on October 13, 2017, from learnenglishwave. blogspot.com

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