por Do you know some examples of strategic marketing? Do you want to know what they are about and what they can give you? If you would like to strengthen your company or the foundations of one, mastering strategic marketing is essential. All the projects that are carried out with any of the strategic marketing examples will allow you to perfect your business.
So, if you want to embark on this process, do not hesitate to continue reading this article.
What is strategic marketing?
Within all the fields that make up marketing and advertising, strategic marketing is one of the most important practices for the establishment and development of companies in a medium and future period of time. All marketing strategies will be composed of market analysis work that will allow you to locate all the business opportunities, as well as the breaking points that have to be solved.
Strategic marketing works from the primary evaluation, as it is concerned with analyzing the market situation, locating needs, evaluating consumers and determining competition, and then developing a product that is perfect for that type of market.
Strategic marketing processes
The most important steps or variables to configure a strategic marketing campaign are the following:
Study of the market, its characteristics, competition and needs. Definition of the target audience, where the buyer persona, which we talked about in a previous article. Definition of the strategy.
5 examples of strategic marketing
Since strategic marketing is so broad and functional for your company, it has been divided into several types. So, below we present 5 examples of strategic marketing so that you can implement the one that best suits your needs.
Positioning strategy
First of all, the positioning strategy has the objective of establishing the product or service in a place in the consumer’s mind. At this stage, we must worry about how the product will be positioned in the market and how this can lead to possible sales.
Growth strategy
This is a strategy that seeks for the company to have sustainable, but accelerated, development within the market. This strategy evaluates the creation of new products and campaigns, among other objects. Various strategic types of growth appear here, such as penetration (to increase a business’ market share), market development (to sell in new markets) or diversification (to add more types of products in the company catalog).
Loyalty strategy
One of the strategies most requested by companies is loyalty strategies. Marketing, in this case, You should worry about building campaigns that build customer loyalty, that is, that make a recurring customer, since this is a more accessible and economically sustainable way. Many times getting more clients can cost even more.
Recommendation strategy
Marketing or recommendation strategy has been one of the ways to catapult many of the developing ventures that we see today. This strategy refers to the practice of word of mouth, where people share the product and their opinions with people around them or on their social networks. In this way, an increasingly larger community is formed.
Sponsorship strategy
This is one of the most used strategies for many years by larger companies. The practice of marketing, in this case, has the objective of sponsoring events or content, presenting your brand to gain much more flow of users and, why not, potential buyers.
Benefits of strategic marketing
The benefits of strategic marketing are many and that is why, below, we will tell you about some of them.
First of all, with good strategic marketing you will be able to be clear about the place in which your company is positioning itself and the place it will occupy in the near future. In turn, you will obtain a complete analysis of the consumer, which will allow you to know them better and obtain many more opportunities.
Either way, strategic marketing will sustain your company in the face of any crisis or problem and accelerate your development.
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